Purpose and use of cookies

Windlass Steelcrafts website sets cookies and similar tools solely in order to enable or enhance your experience on the website. This policy explains how we use our cookies.

What are cookies?

Cookies are small pieces of information that are stored by the browser on your mobile device or computer when you first visit a site. These cookies help the website to identify your device the next time you visit.

How do we use Cookies?

The cookies serve many functions. For instance, they help us to recall your username and preferences while you visit our site, and even allow us to recommend the products and services we believe will be most relevant to you. The cookies also enable us to develop our website to reflect the interests of our users by, among other things, analysing who has seen which pages, how frequently particular pages are visited and determining the most popular areas of our website. However, please note that most of these cookies won’t collect information that identifies you, and instead will collect more general information like a general location of the user.

What types of cookies do we use?

In general, we use the following cookies

  1. Strictly necessary cookies

Some cookies are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

We use these Strictly Necessary cookies to –

  • Remember information you’ve entered on order forms when you navigate to different pages in a single web browser session
  • Remember the products and services you ordered when you get to the checkout page
  • Identify you as being logged in to Windlass.com
  • Make sure you connect to the right service on our website when we make any changes to the way the website works

These strictly necessary cookies will NOT be used to –

  • Gather information that could be used to advertise products or services to you
  • Remember your preferences or username beyond your current visit


You can find more information about the strictly necessary cookies we use in the table attached at the end of this document.

  1. Analytical/Performance Cookies

Among other things, we utilise cookies to count the number of visitors and to analyse how our visitors use our websites and also to monitor the performance of our website. This helps us to provide a high-quality experience and to improve the way our website works. For example, it ensure that users can easily find what they are looking for.

We use analytical/performance cookies to 

  • Provide statistics on how our website is used
  • See how effective our adverts are (we don’t use this information to target adverts to you when you visit other websites)
  • Provide feedback to partners that one of our visitors also visited their website. This can include details of any products bought. This lets our partners improve their website, but we don’t allow our partners to reuse this information for further advertising
  • Help us improve the website by measuring any errors that occur
  • Test different designs of our website

These analytical/performance necessary cookies will NOT be used to –

  • Gather information that could be used to advertise products or services to you on other websites
  • Remember your preferences or username beyond your current visit

You can read more information about the analytical/performance cookies we use in the table attached at the end of this document.


Does anyone else use the cookies on our website?

Advertisers sometimes use their own cookies to provide you with targeted advertising. For example, advertisers may use a profile they have built on sites that you have previously visited to present you with more relevant advertisements based on your interest.

We also use or allow third parties to serve cookies that fall into the four categories above. For example, like many companies, we use Google Analytics to help us monitor our website traffic. We may also enable third parties to serve cookies to identify fraudulent or non-human traffic on some of our websites. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy.


What do you do if you do not want cookies to be set on your computer?

You can easily disable our cookies or block some or all cookies, or even delete cookies which have already been set by altering your browser privacy settings. However, please keep in mind that if you do choose to disable the cookies, you may find that certain sections of our website do not work properly. Also, some third-party operators have developed tools for disabling data collection and use via their modules. By opting out of this type of cookie, you will stop receiving adverts that are targeted specifically to you on these sites;  you may still receive generic advertising.


What happens with social networks?

If you choose to ‘share’ the content of our website with friends through Facebook, Twitter or any other social networks, you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.


List of cookies we collect

The table below lists the cookies we collect and also their purpose and the duration for which they store the information. Please note that the list is not exhaustive and many third-party tools and services that use additional cookies as well.


Cookie Purpose Duration
NID Google uses cookies, like the PREF cookie, NID and SID, to contribute to the personalization of the ads in Google properties, like Google search. For example, we use them to store your most recent searches, your previous interactions with an advertiser’s ads or search results and your visits to an advertiser’s website. In this way we can show you personalized ads on Google. 6 months
_ga This cookie name is associated with Google Universal Analytics for visitor identification.
The main purpose of this cookie is: Performance
2 Years
_gat This cookie name is associated with Google Universal Analytics for throttling request rate.
The main purpose of this cookie is: Performance
10 minutes
_gid This cookie name is associated with Google Universal Analytics for user journey.
The main purpose of this cookie is: Performance
24 hours


Changes to our cookies policy

We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change how we use and place cookies. Accordingly, we recommend that you check this page periodically in order to review our current policies and practices.

Privacy Policy

Windlass Steelcrafts and its subsidiaries and affiliates (“Windlass Steelcrafts”, “we”, “us”) respect your privacy and with the help of this privacy policy, we want you to understand how we collect, use, and share your data, and how you can control it. The Privacy Policy describes the broadest potential use of your personal information throughout our Platform that is consistent with the terms of this policy. However, we may make far less use of your personal information. Unless we link to a different policy or mention otherwise, this Privacy Policy applies when you visit or use our website, or related product or services.

Collection of Your Personal Information

Windlass.com allows users to access enhanced features by registering on the site. Our registration forms require you to give us contact information like

  • your e-mail address
  • your first name
  • your last name
  • your telephone number

Customer contact information is maintained to provide a more customized experience to our users. Your delivery address and payment data need not be given until you order something. For your order, we need your correct name, address and payment data. We need your e-mail address so that we can confirm receipt of your order and its dispatch. We use your email as a unique identifier in our record system, to verify communications from you, and we may send you newsletters, product catalog, promotion offerings or email that you ask to receive or to tell you about changes to the site. Your contact information may also be used to contact you when necessary for administrative purposes related to your account.

In order to access some features, like adding the products in your cart and buying them, you will be asked to sign in with your login credentials i.e., your e-mail address and password.

Apart from this, we may also collect information about your interaction with our website. For instance, we may use website analytics tools to retrieve information from your browser, including the search engine(s), the site you came from, and the keywords you used to find our site, the pages you view within our site, and some of your browser details like the add-ons and its width and height. We may also use technologies, such as cookies to collect information about the actions you take on the Platform like the pages you view, and the links you click. Additionally, we collect certain standard information that your browser sends to every website you visit, such as your browser type and language, IP address, access times and referring website addresses.

When you receive a promotional e-mail or newsletters from us, we may use analytical tools or similar technologies to determine whether the e-mail has been opened or not and which all links you clicked in the e-mail. This helps us to provide you more focused e-mail communications or other information that is relevant to your interest.

We may also supplement the information we collect with information obtained from other companies. We may use services from other companies that enable us to derive a general geographic area based on your IP address in order to customize certain services to your geographic area.

Use of Your Personal Information

Windlass Steelcrafts collects and uses your personal information to operate and improve its site and offerings. Your personal data is collected for one or more of the following purposes :

  • perform customer management operations,
  • develop business statistics, conduct market, and behavior studies,
  • build and manage sales leads or promotions,
  • send promotional information from Windlass Steelcrafts. You can unsubscribe at any time to these offers by clicking on the link provided at the bottom of the email sent to you
  • comply with our legal and regulatory obligations

We may also use your personal information to communicate with you regarding certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, and security announcements. Personal information collected on our site may be stored and processed in our office in the United States of America or any other country in which Windlass Steelcrafts or its affiliates, subsidiaries or service providers maintain facilities.

Collecting Your IP Address

Your Internet Protocol (IP) address and other site usage data is used to only gather a broad demographic information. The data helps us serve you better by allowing us to understand how visitors use our services.


This includes data from Google’s signed-in users who have chosen to enable Google to associate their web and app browsing history with their Google account, and to use such information from their Google account to personalize ads. Google Analytics temporarily joins these identifiers to your Google Analytics data in order to support your audiences. When you enable this setting, you must adhere to the Google Analytics Advertising Features Policy, including rules around sensitive categories and the necessary privacy disclosures to your end users about the data you collect and share with Google.

Contacting Us

If you have questions or concerns about our privacy policy or if at any time you feel that Windlass Steelcrafts has not adhered to this policy, send a message through the “Contact Us” feature of Windlass.com or call us on +91 (135) 268 6470 / 268 6624 and we’ll do our best to determine any problem and quickly respond.